5 Ways a Market Map can make Competitive Intelligence Actionable

Strategic and Competitive Intelligence Professionals (SCIP) Article

How can competitive intelligence practitioners make their insights more useful to the product teams in their organizations?  You may have sourced great information about your competitors' moves, but if the information is not mapped to the dynamics of the product business, its value is limited.  This article takes a step-by-step approach to developing a market map on multiple dimensions that include competitive dynamics, market opportunity, your organization's capabilities and competencies and emerging technologies that may impact your future success.

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scip article